Crm In Financial Services
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CRM in Financial Services
Author | : Bryan Foss |
Publisher | : Kogan Page Publishers |
Total Pages | : 724 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780749436964 |
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Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications.