Crm At The Speed Of Light 4E
Language: en
Pages: 0
Authors: GREENBERG
Categories:
Type: BOOK - Published: 2010-04 - Publisher: Tata McGraw-Hill Education

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The fourth edition of this bestseller brings the work up-to-date with now-critical examinations of how Web 2.0 technologies and social media tools are being wov
CRM at the Speed of Light
Language: en
Pages: 504
Authors: Paul Greenberg
Categories: Customer relations
Type: BOOK - Published: 2002 - Publisher: McGraw-Hill/Osborne Media

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Learn why CRM remains hot despite dot.com failures and the recession, and whyCRM is integral to the way companies do business today.
CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century
Language: en
Pages: 690
Authors: Paul Greenberg
Categories: Computers
Type: BOOK - Published: 2004-08-16 - Publisher: McGraw Hill Professional

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Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing
CRM at the Speed of Light, Fourth Edition
Language: en
Pages: 689
Authors: Paul Greenberg
Categories: Business & Economics
Type: BOOK - Published: 2008-10-01 - Publisher: McGraw Hill Professional

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Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a So
Customer Relationship Management
Language: en
Pages: 368
Authors: Srivastava Mallika
Categories: Business & Economics
Type: BOOK - Published: - Publisher: Vikas Publishing House

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With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the