Creating Consumers
Language: en
Pages: 425
Authors: Carolyn M. Goldstein
Categories: Business & Economics
Type: BOOK - Published: 2012-05-28 - Publisher: Univ of North Carolina Press

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Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American f
Creating Citizen-Consumers
Language: en
Pages: 193
Authors: John Clarke
Categories: Social Science
Type: BOOK - Published: 2007-01-24 - Publisher: Pine Forge Press

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`This is an illuminating and topical study, which skilfully blends together theoretical and empirical analysis in search of the "citizen-consumer". It should be
INSPIRED
Language: en
Pages: 370
Authors: Marty Cagan
Categories: Business & Economics
Type: BOOK - Published: 2017-11-17 - Publisher: John Wiley & Sons

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How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love
21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy
Language: en
Pages: 111
Authors: Manal Haddad
Categories: Business & Economics
Type: BOOK - Published: 2016-01-27 - Publisher: Lulu.com

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An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving natu
Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences
Language: en
Pages: 500
Authors: Alexander Chernev
Categories: Business & Economics
Type: BOOK - Published: 2022-08-01 - Publisher: Cerebellum Press

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This book examines the strategic principles that define the customer experience. Building on the recent findings in the domains of behavioral economics and soci