Creating Blockbusters!
Language: en
Pages: 308
Authors: Gene Del Vecchio
Categories: Business & Economics
Type: BOOK - Published: 2012-03-08 - Publisher: Pelican Publishing Company, Inc.

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A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for
Blockbusters
Language: en
Pages: 321
Authors: Anita Elberse
Categories: Business & Economics
Type: BOOK - Published: 2013-10-15 - Publisher: Henry Holt and Company

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Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors Wh
Blockbusters
Language: en
Pages: 272
Authors: Gary S. Lynn
Categories: Business & Economics
Type: BOOK - Published: 2003-08-14 - Publisher: Harper Paperbacks

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What Makes a BLOCKBUSTER? More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementi
Instant Appeal
Language: en
Pages: 306
Authors: Vicki KUNKEL
Categories: Business & Economics
Type: BOOK - Published: 2008-11-26 - Publisher: Amacom Books

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Discover the hidden secrets of mass appeal...and use them to create unbreakable allegiance for products, people, and ideas!
Writing the Blockbuster Novel
Language: en
Pages: 256
Authors: Albert Zuckerman
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-06-14 - Publisher: Macmillan + ORM

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Albert Zuckerman, legendary literary agent, has worked with many bestselling authors, including Ken Follett, Olivia Goldsmith, Antoinette Van Heugten, Michael L