Country Of Origin Effect
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Language: en
Pages: 504
Pages: 504
Type: BOOK - Published: 2014-05-01 - Publisher: Routledge
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin
Language: en
Pages: 132
Pages: 132
Type: BOOK - Published: 2020-06-29 - Publisher: Routledge
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business t
Language: en
Pages: 195
Pages: 195
Type: BOOK - Published: 2019-11-26 - Publisher: Springer Nature
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defi
Language: en
Pages: 225
Pages: 225
Type: BOOK - Published: 2013-01-01 - Publisher: Edward Elgar Publishing
'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book hel
Language: en
Pages: 194
Pages: 194
Type: BOOK - Published: 2001 - Publisher: Copenhagen Business School Press
This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for manag
