Corporate Communication
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This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important
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Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations bene
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Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and
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Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate commu
