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Ever since HBO's slogan "It's Not TV, It's HBO" launched in 1996, so-called quality television has reached a new level of marketing, recognition, and indeed quality. With other networks imitating the formula, the "HBO effect" triggered a wave of creative output. This turn to quality set off two shifts: (a) Contemporary television staged an international resurgence of the auteur, and (b) America transformed into an "on-demand nation." The chapters in this volume analyze new television lifestyles including marginalized perspectives, fan participation, and an emerging nostalgia correlated with trash aesthetics.
Ever since HBO's slogan "It's Not TV, It's HBO" launched in 1996, so-called quality television has reached a new level of marketing, recognition, and indeed qua
In his seminal book "Television's Second Golden Age", Robert Thompson described quality TV as 'best defined by what it is not': 'it is not "regular" TV'. Audaci
Dealing primarily with the post-1996 era shaped by digital technologies and defined by consumer choice and brand marketing, this book brings together leading sc
Recent years have seen a rise in the popularity and quantity of ’quality’ television programs, many of which featuring complicated versions of masculinity t
Thinking Outside the Box brings together some of the best and most challenging scholarship about TV genres, exploring their genesis, their functions and develop
