Contemporary Case Studies on Fashion Production, Marketing and Operations
Language: en
Pages: 245
Authors: Pui-Sze Chow
Categories: Business & Economics
Type: BOOK - Published: 2017-12-04 - Publisher: Springer

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This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion b
Advances in Design, Music and Arts
Language: en
Pages: 698
Authors: Daniel Raposo
Categories: Architecture
Type: BOOK - Published: 2020-09-11 - Publisher: Springer Nature

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This book presents the outcomes of recent endeavors that will contribute to significant advances in the areas of communication design, fashion design, interior
Internationalization of Luxury Fashion Firms
Language: en
Pages: 208
Authors: Andrea Runfola
Categories: Business & Economics
Type: BOOK - Published: 2021-12-08 - Publisher: Springer Nature

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Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop
Driving Green Marketing in Fashion and Retail
Language: en
Pages: 327
Authors: Tarnanidis, Theodore K.
Categories: Business & Economics
Type: BOOK - Published: 2024-05-28 - Publisher: IGI Global

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Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies whi
Diverse Methods in Customer Relationship Marketing and Management
Language: en
Pages: 350
Authors: Lee, In
Categories: Business & Economics
Type: BOOK - Published: 2018-05-25 - Publisher: IGI Global

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relation