Consumer Response To Characteristics Of Price Matching Guarantees
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Consumer Response to Characteristics of Price-matching Guarantees
| Author | : Monika Kukar-Kinney |
| Publisher | : |
| Total Pages | : 418 |
| Release | : 2003 |
| Genre | : |
| ISBN | : |
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Price-matching guarantees are commonly used by sellers as promises to match the lowest price for an item that a customer can find elsewhere. In this paper, we u
