Consumer Behavior and Marketing Strategy
Language: en
Pages: 792

Consumer Behavior and Marketing Strategy

Authors: J. Paul Peter
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: Irwin Professional Publishing

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This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, soc
Buyer Behavior in Marketing Strategy
Language: en
Pages: 632

Buyer Behavior in Marketing Strategy

Authors: John A. Howard
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher:

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This text outlines The Consumer Decision Model as a framework for applying consumer buying theory into marketing practice. It also shows how marketing strategie
Consumer Behavior
Language: en
Pages: 0

Consumer Behavior

Authors: Delbert I. Hawkins
Categories: Consumer Behavior
Type: BOOK - Published: 2003-03 - Publisher: McGraw-Hill/Irwin

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Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications
Consumer Behavior in Marketing Strategy
Language: en
Pages: 408

Consumer Behavior in Marketing Strategy

Authors: John A. Howard
Categories: Consumer behavior
Type: BOOK - Published: 1989 - Publisher:

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EBOOK Consumer Behaviour
Language: en
Pages: 616

EBOOK Consumer Behaviour

Authors: Pascale Quester
Categories: Business & Economics
Type: BOOK - Published: 2015-03-06 - Publisher: McGraw-Hill Education Australia

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This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the