Consumer Behavior in the Internet Era

Consumer Behavior in the Internet Era
Author: Gong Sun
Publisher: Frontiers Media SA
Total Pages: 438
Release: 2022-11-28
Genre: Science
ISBN: 2832507433


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Consumer Behavior in the Internet Era
Language: en
Pages: 438
Authors: Gong Sun
Categories: Science
Type: BOOK - Published: 2022-11-28 - Publisher: Frontiers Media SA

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Leveraging Consumer Behavior and Psychology in the Digital Economy
Language: en
Pages: 299
Authors: Suki, Norazah Mohd
Categories: Business & Economics
Type: BOOK - Published: 2020-06-26 - Publisher: IGI Global

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With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and p
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Digital Age: Chances, Challenges and Future
Language: en
Pages: 644
Authors: Svetlana Igorevna Ashmarina
Categories: Technology & Engineering
Type: BOOK - Published: 2019-07-27 - Publisher: Springer

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This proceedings book presents the outcomes of the VII International Scientific Conference “Digital Transformation of the Economy: Challenges, Trends, New Opp
Absolute Value
Language: en
Pages: 189
Authors: Itamar Simonson
Categories: Business & Economics
Type: BOOK - Published: 2014-02-04 - Publisher: Harper Collins

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Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a tot