Consumer Behavior
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Consumer Behavior For Dummies
| Author | : Laura Lake |
| Publisher | : John Wiley & Sons |
| Total Pages | : 386 |
| Release | : 2009-05-11 |
| Genre | : Business & Economics |
| ISBN | : 0470449837 |
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Consumer behaviour.
Consumer Behavior For Dummies Related Books
Language: en
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After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do
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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound acade
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Type: BOOK - Published: 2020 - Publisher: Oxford University Press, USA
Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Co
