Connected Strategy

Connected Strategy
Author: Nicolaj Siggelkow
Publisher: Harvard Business Press
Total Pages: 157
Release: 2019-04-30
Genre: Business & Economics
ISBN: 1633697010


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Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.


Connected Strategy
Language: en
Pages: 157
Authors: Nicolaj Siggelkow
Categories: Business & Economics
Type: BOOK - Published: 2019-04-30 - Publisher: Harvard Business Press

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Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, contin
Principles of The Sciences; Or, the Elements of Human Knowledge Connected with Religion and Morality (etc.)
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Language: en
Pages: 184
Authors: Dilly Fung
Categories: Education
Type: BOOK - Published: 2017-06-07 - Publisher: UCL Press

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Is it possible to bring university research and student education into a more connected, more symbiotic relationship? If so, can we develop programmes of study
How People Learn II
Language: en
Pages: 347
Authors: National Academies of Sciences, Engineering, and Medicine
Categories: Education
Type: BOOK - Published: 2018-09-27 - Publisher: National Academies Press

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There are many reasons to be curious about the way people learn, and the past several decades have seen an explosion of research that has important implications
Funds of Knowledge
Language: en
Pages: 332
Authors: Norma Gonzalez
Categories: Education
Type: BOOK - Published: 2006-04-21 - Publisher: Routledge

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The concept of "funds of knowledge" is based on a simple premise: people are competent and have knowledge, and their life experiences have given them that knowl