Cim Coursebook 07 08 Managing Marketing Performance
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CIM Coursebook 07/08 Managing Marketing Performance
Author | : Helen Meek |
Publisher | : Routledge |
Total Pages | : 415 |
Release | : 2012-05-23 |
Genre | : Business & Economics |
ISBN | : 1136420274 |
Download CIM Coursebook 07/08 Managing Marketing Performance Book in PDF, Epub and Kindle
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
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