Champion Of The Lark
Download and Read Champion Of The Lark full books in PDF, ePUB, and Kindle. Read online free Champion Of The Lark ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Champion of the Lark
Author | : Robert R. Ebert |
Publisher | : McFarland |
Total Pages | : 198 |
Release | : 2013-08-29 |
Genre | : Transportation |
ISBN | : 1476602026 |
Download Champion of the Lark Book in PDF, Epub and Kindle
A career engineer at Studebaker, Harold E. Churchill became president of the recently merged Studebaker-Packard Corporation in 1956, at a time when finances were shaky and an aging product line was losing ground to the Big Three. Quickly launching a program of "realism and common sense," he focused the company's energies on a few selected market segments where he saw opportunities for gain. His vision for a compact economy car led to the Lark, the hit model that Studebaker desperately needed. This thorough examination of Churchill's leadership of Studebaker-Packard draws upon Board of Directors minutes, internal documents, oral histories and media reports in constructing a detailed account of these crucial years. In addition to covering the cars and trucks produced under Churchill in detail, it closely traces Churchill's actions as president and analyzes his motivations, the pressures he faced, his leadership style and the success or failure of his tenure.
Champion of the Lark Related Books
Pages: 198
Pages: 291
Pages: 325
Pages: 165
Pages: 165