Brilliant Copywriting
Language: en
Pages: 162
Authors: Roger Horberry
Categories: Education
Type: BOOK - Published: 2010-04-08 - Publisher: Pearson UK

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If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know it’s harder than it looks. Wouldn’t it be helpful to have a
The Boron Letters
Language: en
Pages: 146
Authors: Gary Halbert
Categories:
Type: BOOK - Published: 2013-06-11 - Publisher:

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A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as
How to Write a Good Advertisement
Language: en
Pages: 305
Authors: Victor O. Schwab
Categories: Business & Economics
Type: BOOK - Published: 2015-10-28 - Publisher: Ravenio Books

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This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy f
The Copywriting Grab Bag
Language: en
Pages: 308
Authors: Ben Settle
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Tcb Incorporated

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"The secrets in this book have put a LOT of money in my pocket. And they can do the same for you if you apply them to your own ads." - Michael Senoff Founder an
Copywriting Made Simple
Language: en
Pages: 305
Authors: Tom Albrighton
Categories: Business & Economics
Type: BOOK - Published: 2020-06-06 - Publisher: ABC Business Communications Ltd

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Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you al