What Great Brands Do
Language: en
Pages: 278

What Great Brands Do

Authors: Denise Lee Yohn
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons

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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
Brands and Their Companies
Language: en
Pages:

Brands and Their Companies

Authors:
Categories: Business names
Type: BOOK - Published: 2011 - Publisher:

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Lists U.S. consumer brands offered by manufacturers, distributors, and importers along with companies that are out of business and brands that are no longer in
Brands and Branding
Language: en
Pages: 322

Brands and Branding

Authors: Rita Clifton
Categories: Business & Economics
Type: BOOK - Published: 2009-04-01 - Publisher: John Wiley & Sons

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With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and
Brands and Their Companies
Language: en
Pages:

Brands and Their Companies

Authors: Peggy Geeseman
Categories: Business names
Type: BOOK - Published: 2010 - Publisher:

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Brands That Rock
Language: en
Pages: 258

Brands That Rock

Authors: Roger Blackwell
Categories: Business & Economics
Type: BOOK - Published: 2004-05-03 - Publisher: John Wiley & Sons

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The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aer