BrandLife: Concept Stores and Pop-Ups

BrandLife: Concept Stores and Pop-Ups
Author: Viction:ary
Publisher:
Total Pages: 280
Release: 2019-03
Genre: Branding (Marketing)
ISBN: 9789887774792


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Concept stores are all about discovery and experience, creating a unique retail environment where shoppers can explore a new vision for consumer culture.Hyper-curated, many emphasize quality over quantity of goods, presenting a well thought out and defined brand identity that encapsulates their philosophy. Some maintain an assortment within a very finite range, keeping it fresh through new products and vendors, others create stories around which to merchandise, dramatically changing their inventories month-to-month. This new volume of Brandlife examines not only concept stores but also pop-up shops that are experimenting with new models for retail establishments whether food, fashion or lifestyle. Includes a diverse array of brand collateral and interiors to inspire.


BrandLife: Concept Stores and Pop-Ups
Language: en
Pages: 280
Authors: Viction:ary
Categories: Branding (Marketing)
Type: BOOK - Published: 2019-03 - Publisher:

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