Branding The Nation
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Language: en
Pages: 300
Pages: 300
Type: BOOK - Published: 2018-08-24 - Publisher: Berghahn Books
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti
Language: en
Pages: 259
Pages: 259
Type: BOOK - Published: 2015-08-27 - Publisher: Routledge
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice
Language: en
Pages: 243
Pages: 243
Type: BOOK - Published: 2013-10-03 - Publisher: Oxford University Press
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding
Language: en
Pages: 262
Pages: 262
Type: BOOK - Published: 2017-11-22 - Publisher: Routledge
Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe
Language: en
Pages: 261
Pages: 261
Type: BOOK - Published: 2010-05-14 - Publisher: Routledge
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management.
