Branding Authoritarian Nations
Download and Read Branding Authoritarian Nations full books in PDF, ePUB, and Kindle. Read online free Branding Authoritarian Nations ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Branding Authoritarian Nations
Author | : Petra Alderman |
Publisher | : Taylor & Francis |
Total Pages | : 198 |
Release | : 2023-07-28 |
Genre | : Social Science |
ISBN | : 1000898008 |
Download Branding Authoritarian Nations Book in PDF, Epub and Kindle
Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. The book argues that nation branding is a political act that is integral to state legitimation processes, particularly in the context of authoritarian regimes. It applies its alternative reading of nation branding to eight different sectors: tourism, economy, foreign direct investment, foreign policy, education, culture, public relations, and the private sector. The author explains that nation branding produces specific kinds of applied national myths, referred to as ‘strategic national myths.’ She shows that nation branding is an inherently inward-looking strategy aimed at shaping the social attitudes and behaviours of the nation’s citizens in line with the government’s domestic agenda and legitimation needs. Providing the first comprehensive analysis of nation branding in Thailand and the first book-length account of the country’s political developments since the 2014–2019 military rule, the book is primarily aimed at academics in the disciplines of politics, international relations, communication, and area studies as well as business, cultural, and intercultural studies.
Branding Authoritarian Nations Related Books
Pages: 198
Pages: 228
Pages: 268
Pages: 315
Pages: 244