Brand the Change

Brand the Change
Author: Anne Miltenburg
Publisher: BIS Publishers
Total Pages: 224
Release: 2018-02-13
Genre: Business & Economics
ISBN: 9789063694784


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Brand the Change is a guidebook to build your own brand. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.


Brand the Change
Language: en
Pages: 224
Authors: Anne Miltenburg
Categories: Business & Economics
Type: BOOK - Published: 2018-02-13 - Publisher: BIS Publishers

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Brand the Change is a guidebook to build your own brand. It contains 23 tools and exercises, 14 case studies from change making organisations across the world a
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements
Language: en
Pages: 272
Authors: Scott Goodson
Categories: Business & Economics
Type: BOOK - Published: 2012-02-24 - Publisher: McGraw Hill Professional

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The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging
At the Full and Change of the Moon
Language: en
Pages: 284
Authors: Dionne Brand
Categories: Fiction
Type: BOOK - Published: 2011-05-18 - Publisher: Vintage Canada

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In 1824, on the island of Trinidad, Marie Ursule, queen of a secret society of militant slaves, plots a mass suicide—a quiet, passionate act of revolt. But sh
Building a StoryBrand
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Pages: 241
Authors: Donald Miller
Categories: Business & Economics
Type: BOOK - Published: 2017-10-10 - Publisher: HarperCollins Leadership

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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing exp
Brand Clout
Language: en
Pages: 148
Authors: Dennis C. Flynn
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Cameo Publications

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A key question confronting marketers is: "What is the true value of my brand, and how can I manage my brand in order to get the greatest return on that value, t