Brand Meaning
Language: en
Pages: 333

Brand Meaning

Authors: Mark Batey
Categories: Business & Economics
Type: BOOK - Published: 2015-12-07 - Publisher: Routledge

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This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experi
Brands
Language: en
Pages: 177

Brands

Authors: Adam Arvidsson
Categories: Business & Economics
Type: BOOK - Published: 2006-04-19 - Publisher: Routledge

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Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become a
Brand Hacks
Language: en
Pages: 242

Brand Hacks

Authors: Emmanuel Probst
Categories: Business & Economics
Type: BOOK - Published: 2021-09-07 - Publisher: Simon and Schuster

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economics;consumer behavior;advertising;branding;brand advertising;advertising campaigns;consumer psychology;marketing;market research;digital marketing;fortune
Brand Meaning Management
Language: en
Pages: 344

Brand Meaning Management

Authors:
Categories: Business & Economics
Type: BOOK - Published: 2015-05-05 - Publisher: Emerald Group Publishing

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Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these state
Brand Meaning Management
Language: en
Pages: 338

Brand Meaning Management

Authors: Naresh K. Malhotra
Categories: Business & Economics
Type: BOOK - Published: 2015-05-05 - Publisher: Emerald Group Publishing

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Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these state