Bottom Up Marketing
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Bottom-up Marketing
| Author | : Al Ries |
| Publisher | : Plume Books |
| Total Pages | : 244 |
| Release | : 1990 |
| Genre | : Business & Economics |
| ISBN | : 9780452264182 |
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From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.
