Marketing Lessons from the Grateful Dead
Language: en
Pages: 196
Authors: David Meerman Scott
Categories: Business & Economics
Type: BOOK - Published: 2010-08-02 - Publisher: John Wiley & Sons

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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record sh
Book Marketing Is Dead
Language: en
Pages: 160
Authors: Derek Murphy
Categories:
Type: BOOK - Published: 2013-12-31 - Publisher: Creativindie

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How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the marke
Advertising Is Dead Long Live Advertising
Language: en
Pages: 0
Authors: Tom Himpe
Categories: Business & Economics
Type: BOOK - Published: 2008-05-27 - Publisher: Thames and Hudson

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As more and more conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive rou
The Book is Dead
Language: en
Pages: 204
Authors: Sherman Young
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2007 - Publisher: UNSW Press

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"... books are machines for reading"--P. 161.
The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business
Language: en
Pages: 257
Authors: Timothy R. Pearson
Categories: Business & Economics
Type: BOOK - Published: 2011-04-29 - Publisher: McGraw Hill Professional

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6 strategic principles for reinventing your products, your services—and your company's future The digital age has completely transformed business—and market