Blue Ocean Strategy Expanded Edition
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Blue Ocean Strategy, Expanded Edition
| Author | : W. Chan Kim |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 317 |
| Release | : 2015-01-20 |
| Genre | : Business & Economics |
| ISBN | : 1625274491 |
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Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
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