Big Think Strategy
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Big Think Strategy
| Author | : Bernd Schmitt |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 196 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : |
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"These are big ideas, but Schmitt carefully breaks down his approach to create simple tools that can be adapted and applied within any company. This book provides step-by-step instructions for sourcing innovative ideas, evaluating them, turning them into strategy, and executing them. What's more, you'll find the guidance you need to lead and establish organizational structures that will sustain long-term "big thinking" within your company."--BOOK JACKET.
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