Basics of Branding
Language: en
Pages: 145
Authors: Jay Gronlund
Categories: Business & Economics
Type: BOOK - Published: 2013-08-23 - Publisher: Business Expert Press

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Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very di
Branding Basics for Small Business
Language: en
Pages: 210
Authors: Maria Ross
Categories: Business & Economics
Type: BOOK - Published: 2014-02-21 - Publisher: Norlightspress.com

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Marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. The secret is star
The Fundamentals of Branding
Language: en
Pages: 186
Authors: Melissa Davis
Categories: Business & Economics
Type: BOOK - Published: 2017-11-02 - Publisher: Bloomsbury Publishing

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Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of th
Designing Brand Identity
Language: en
Pages: 338
Authors: Alina Wheeler
Categories: Design
Type: BOOK - Published: 2012-10-11 - Publisher: John Wiley & Sons

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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig
Book of Branding
Language: en
Pages: 313
Authors: Radim Malinic
Categories: Design
Type: BOOK - Published: 2019-11-11 - Publisher: Brand Nu Limited

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Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to