Basics Fashion Management 02 Fashion Promotion
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Basics Fashion Management 02: Fashion Promotion
Author | : Gwyneth Moore |
Publisher | : A&C Black |
Total Pages | : 186 |
Release | : 2012-11-01 |
Genre | : Business & Economics |
ISBN | : 2940411875 |
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Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
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Language: en
Pages: 186
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Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
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Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest
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Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains every