Basics Fashion Management 02: Fashion Promotion

Basics Fashion Management 02: Fashion Promotion
Author: Gwyneth Moore
Publisher: A&C Black
Total Pages: 186
Release: 2012-11-01
Genre: Business & Economics
ISBN: 2940411875


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Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.


Basics Fashion Management 02: Fashion Promotion
Language: en
Pages: 186
Authors: Gwyneth Moore
Categories: Business & Economics
Type: BOOK - Published: 2012-11-01 - Publisher: A&C Black

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Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
Fashion Promotion
Language: en
Pages: 169
Authors: Gwyneth Moore
Categories: Business & Economics
Type: BOOK - Published: 2021-01-14 - Publisher: Bloomsbury Publishing

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Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest
A Practical Guide to the Fashion Industry
Language: en
Pages: 175
Authors: Virginia Grose
Categories: Business & Economics
Type: BOOK - Published: 2021-01-28 - Publisher: Bloomsbury Publishing

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Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and
Fashion Marketing and Communication
Language: en
Pages: 273
Authors: Olga Mitterfellner
Categories: Business & Economics
Type: BOOK - Published: 2019-11-14 - Publisher: Routledge

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Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of
Fashion Buying
Language: en
Pages: 176
Authors: David Shaw
Categories: Business & Economics
Type: BOOK - Published: 2017-01-12 - Publisher: Bloomsbury Publishing

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Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains every