Audience Economics
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Audience Economics
| Author | : Philip M. Napoli |
| Publisher | : Columbia University Press |
| Total Pages | : 249 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 0231126530 |
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How are audiences manufactured, valued and sold? With a focus on the electronic media (television, radio and the Internet), this text explores the unique characteristics of the audience as an economic product.
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