Asian Brand Strategy
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Asian Brand Strategy (Revised and Updated)
| Author | : M. Roll |
| Publisher | : Springer |
| Total Pages | : 356 |
| Release | : 2016-02-11 |
| Genre | : Business & Economics |
| ISBN | : 113735917X |
Download Asian Brand Strategy (Revised and Updated) Book in PDF, Epub and Kindle
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
