An Insiders Guide To Place Branding
Download and Read An Insiders Guide To Place Branding full books in PDF, ePUB, and Kindle. Read online free An Insiders Guide To Place Branding ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
An Insider's Guide to Place Branding
Author | : Florian Kaefer |
Publisher | : Springer Nature |
Total Pages | : 276 |
Release | : 2021-03-29 |
Genre | : Business & Economics |
ISBN | : 3030671445 |
Download An Insider's Guide to Place Branding Book in PDF, Epub and Kindle
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.