An Empirical Test Of A Predictive Model And Causal Chain Derived From Fishbeins Behavioral Intention Model And Applied To A Purchase Intention Situation
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An Empirical Test of a Predictive Model and Causal Chain Derived from Fishbein's Behavioral Intention Model and Applied to a Purchase Intention Situation
| Author | : Michael John Ryan |
| Publisher | : |
| Total Pages | : 554 |
| Release | : 1974 |
| Genre | : Marketing research |
| ISBN | : |
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