Mahogany
Language: en
Pages: 421

Mahogany

Authors: Jennifer L. Anderson
Categories: Business & Economics
Type: BOOK - Published: 2012-09-17 - Publisher: Harvard University Press

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Colonial Americans were enamored with the rich colors and silky surface of mahogany. As this exotic wood became fashionable, demand for it set in motion a dark,
Trading Up
Language: en
Pages: 340

Trading Up

Authors: Michael Silverstein
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Allen Lane

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A guide on how businesses can profit from middle-market revenues reveals what motivates customers, identifies accessible luxury items, and shares the success st
Luxury Fashion Branding
Language: en
Pages: 481

Luxury Fashion Branding

Authors: U. Okonkwo
Categories: Business & Economics
Type: BOOK - Published: 2016-01-18 - Publisher: Springer

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This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion
Luxury and American Consumer Culture
Language: en
Pages: 197

Luxury and American Consumer Culture

Authors: Arthur Asa Berger
Categories: Social Science
Type: BOOK - Published: 2021-06-22 - Publisher: Cambridge Scholars Publishing

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Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It offers case
Trading Up
Language: en
Pages: 321

Trading Up

Authors: Michael J. Silverstein
Categories: Business & Economics
Type: BOOK - Published: 2008-04-29 - Publisher: Penguin

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Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young