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This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current underst
Jens Kopp analyzes the potential of car sharing as a new mobility solution in light of progressive urbanization and researches factors influencing the use of ca
This open access book analyses intellectual property codification and innovation governance in the development of six key industries in India and China. These i
The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They
This pioneering Handbook details the origins of the concept of frugal innovation, its emergence as an academic field of interest, and the main driving forces be