Advertising Strategy
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Advertising and Sales Promotion Strategy
| Author | : Gerard J. Tellis |
| Publisher | : Prentice Hall |
| Total Pages | : 528 |
| Release | : 1997 |
| Genre | : Business & Economics |
| ISBN | : |
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Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
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