Advertising Principles
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Principles of Advertising
Author | : Monle Lee |
Publisher | : Routledge |
Total Pages | : 452 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 0789022990 |
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The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
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