Advertising, Prices, and Consumer Reaction

Advertising, Prices, and Consumer Reaction
Author: John M. Scheidell
Publisher:
Total Pages: 88
Release: 1978
Genre: Business & Economics
ISBN:


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Advertising, Prices, and Consumer Reaction
Language: en
Pages: 88
Authors: John M. Scheidell
Categories: Business & Economics
Type: BOOK - Published: 1978 - Publisher:

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The Effect of Advertising and Display
Language: en
Pages: 125
Authors: Robert East
Categories: Business & Economics
Type: BOOK - Published: 2013-03-20 - Publisher: Springer Science & Business Media

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Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertis
The Influence of Advertising on Consumer Behavior
Language: en
Pages: 36
Authors: Thembisani Maphosa
Categories: Business & Economics
Type: BOOK - Published: 2019-12-09 - Publisher: GRIN Verlag

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Case Study from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Marymount University, language: English, abs
Competitive Advertising and Pricing in Duopolies
Language: en
Pages: 47
Authors: John R. Hauser
Categories: Business & Economics
Type: BOOK - Published: 2015-06-11 - Publisher: Forgotten Books

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Excerpt from Competitive Advertising and Pricing in Duopolies: The Implications of Relevant Set-Response Analysis Consumers choose from among those brands they
Price Management
Language: en
Pages: 569
Authors: Hermann Simon
Categories: Business & Economics
Type: BOOK - Published: 2018-12-11 - Publisher: Springer

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In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers al