The Language of Advertising

The Language of Advertising
Author: Torben Vestergaard
Publisher: Wiley-Blackwell
Total Pages: 182
Release: 1985-01-01
Genre: Advertising
ISBN: 9780631107415


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The Language of Advertising
Language: en
Pages: 182
Authors: Torben Vestergaard
Categories: Advertising
Type: BOOK - Published: 1985-01-01 - Publisher: Wiley-Blackwell

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Advertising Language
Language: en
Pages: 170
Authors: Keiko Tanaka
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2005-07-05 - Publisher: Routledge

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Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain
The Language of Advertising
Language: en
Pages: 150
Authors: Angela Goddard
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Psychology Press

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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image
The Language of Cosmetics Advertising
Language: en
Pages: 128
Authors: Helen Ringrow
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-09-28 - Publisher: Springer

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This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents idea
LANGUAGE ASPECT IN THE DISCOURSE OF POLITICAL ADVERTISING
Language: en
Pages: 176
Authors: RODI HARTONO
Categories: Foreign Language Study
Type: BOOK - Published: 2022-10-18 - Publisher: Penerbit Qiara Media

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Language is an essential part in human being’s life. Through language, people can communicate with others. Crystal (1992) defined language as the systemic, co