Integrated Marketing Communication

Integrated Marketing Communication
Author: THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.)
Publisher:
Total Pages:
Release: 2019-12-20
Genre:
ISBN: 9781524943820


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Integrated Marketing Communication
Language: en
Pages:
Authors: THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.)
Categories:
Type: BOOK - Published: 2019-12-20 - Publisher:

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Principles of Advertising & IMC
Language: en
Pages: 774
Authors: Tom Duncan
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Irwin/McGraw-Hill

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Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within
Advertising & IMC
Language: en
Pages: 669
Authors: Sandra Ernst Moriarty
Categories: Advertising
Type: BOOK - Published: 2014-04-03 - Publisher:

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For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dyn
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Language: en
Pages: 656
Authors: Terence Shimp
Categories: Business & Economics
Type: BOOK - Published: 2006-01-20 - Publisher: Cengage Learning

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ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new
Principles of Integrated Marketing Communications
Language: en
Pages: 529
Authors: Lawrence Ang
Categories: Business & Economics
Type: BOOK - Published: 2021-02-23 - Publisher: Cambridge University Press

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Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles