Advertising Imc
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Integrated Marketing Communication
Author | : THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.) |
Publisher | : |
Total Pages | : |
Release | : 2019-12-20 |
Genre | : |
ISBN | : 9781524943820 |
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Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles