Advertising Cultures
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Advertising Cultures
| Author | : Sean Nixon |
| Publisher | : SAGE |
| Total Pages | : 194 |
| Release | : 2003-04 |
| Genre | : Business & Economics |
| ISBN | : 9780761961987 |
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The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.
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