Advertising by Design
Language: en
Pages: 670

Advertising by Design

Authors: Robin Landa
Categories: Design
Type: BOOK - Published: 2016-11-08 - Publisher: John Wiley & Sons

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A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and
Advertising Design and Typography
Language: en
Pages: 224

Advertising Design and Typography

Authors: Alex W. White
Categories: Design
Type: BOOK - Published: 2015-09-01 - Publisher: Simon and Schuster

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This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design
Advertising Campaign Design
Language: en
Pages: 257

Advertising Campaign Design

Authors: Robyn Blakeman
Categories: Art
Type: BOOK - Published: 2011-08-15 - Publisher: Routledge

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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaig
The Advertising Concept Book
Language: en
Pages: 296

The Advertising Concept Book

Authors: Pete Barry
Categories: Advertising
Type: BOOK - Published: 2012 - Publisher:

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Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and
Advertising Creative
Language: en
Pages: 751

Advertising Creative

Authors: Tom Altstiel
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-12-10 - Publisher: SAGE Publications

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Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. Th