Advances in Global Marketing
Language: en
Pages: 517
Authors: Leonidas C. Leonidou
Categories: Business & Economics
Type: BOOK - Published: 2017-10-20 - Publisher: Springer

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This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It
Advances in Electronic Marketing
Language: en
Pages: 340
Authors: Irvine Clarke
Categories: Business & Economics
Type: BOOK - Published: 2005-01-01 - Publisher: IGI Global

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"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing,
International Marketing
Language: en
Pages: 322
Authors: Shaoming Zou
Categories: Business & Economics
Type: BOOK - Published: 2011-01-27 - Publisher: Emerald Group Publishing

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Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consum
Emerging Issues in Global Marketing
Language: en
Pages: 387
Authors: James Agarwal
Categories: Business & Economics
Type: BOOK - Published: 2018-03-28 - Publisher: Springer

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This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a
Localizing Global Marketing Strategies: Emerging Research and Opportunities
Language: en
Pages: 152
Authors: Harvey, Janell NaKia
Categories: Business & Economics
Type: BOOK - Published: 2019-10-25 - Publisher: IGI Global

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Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Globa