Advanced Focus Group Research
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Advanced Focus Group Research
Author | : Edward F. Fern |
Publisher | : SAGE |
Total Pages | : 268 |
Release | : 2001-06-25 |
Genre | : Reference |
ISBN | : 9780761912491 |
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Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
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Language: en
Pages: 268
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Advanced Focus Group Research examines the focus group research process in depth. It uncovers and addresses many of the complexities researchers encounter in co
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This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book ch