Adidas A Legacy Of Innovation And Sport

The story of Adidas begins in the small town of Herzogenaurach, Germany, in the early 20th century. It was here, in his mother’s laundry room, that Adolf “Adi” Dassler embarked on a journey that would eventually create one of the most recognizable sports brands in the world. Born on November 3, 1900, Adi Dassler was passionate about sports and had a keen interest in crafting shoes that would enhance athletic performance. His father, a cobbler by trade, passed down the knowledge of shoemaking to Adi, which laid the foundation for what was to come.