Accountable Marketing
Language: en
Pages: 299
Authors: David W Stewart
Categories: Business & Economics
Type: BOOK - Published: 2016-02-05 - Publisher: Routledge

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Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and develop
Accountable Marketing
Language: en
Pages: 382
Authors: David W Stewart
Categories: Business & Economics
Type: BOOK - Published: 2016-02-05 - Publisher: Routledge

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Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and develop
Marketing Accountability
Language: en
Pages: 304
Authors: Malcolm McDonald
Categories: Business & Economics
Type: BOOK - Published: 2011-01-03 - Publisher: Kogan Page Publishers

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No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues faci
Marketing Calculator
Language: en
Pages: 304
Authors: Guy R. Powell
Categories: Business & Economics
Type: BOOK - Published: 2012-08-22 - Publisher: John Wiley & Sons

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This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demys
Marketing Accountability for Marketing and Non-Marketing Outcomes
Language: en
Pages: 273
Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2021-09-27 - Publisher: Emerald Group Publishing

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Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.