Accountable Marketing
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Language: en
Pages: 299
Pages: 299
Type: BOOK - Published: 2016-02-05 - Publisher: Routledge
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and develop
Language: en
Pages: 382
Pages: 382
Type: BOOK - Published: 2016-02-05 - Publisher: Routledge
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and develop
Language: en
Pages: 304
Pages: 304
Type: BOOK - Published: 2011-01-03 - Publisher: Kogan Page Publishers
No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues faci
Language: en
Pages: 304
Pages: 304
Type: BOOK - Published: 2012-08-22 - Publisher: John Wiley & Sons
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demys
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2021-09-27 - Publisher: Emerald Group Publishing
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.