Absolute Essentials Of Strategic Management
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Absolute Essentials of Strategic Management
Author | : Barry Witcher |
Publisher | : Routledge |
Total Pages | : 138 |
Release | : 2019-08-22 |
Genre | : Business & Economics |
ISBN | : 0429774036 |
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Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process. The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally. This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.
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