A Research Agenda For Service Marketing
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A Research Agenda for Service Marketing
| Author | : Olivier Furrer |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 403 |
| Release | : 2024-02-12 |
| Genre | : Business & Economics |
| ISBN | : 1803923172 |
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This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.
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