A Cross-cultural Content Analysis of Chinese and U.S. Magazine Advertisements
Language: en
Pages: 156

A Cross-cultural Content Analysis of Chinese and U.S. Magazine Advertisements

Authors: Ke Dong
Categories:
Type: BOOK - Published: 1994 - Publisher:

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Cross-Cultural Content Analysis of Advertising from the United States and India
Language: en
Pages: 119

Cross-Cultural Content Analysis of Advertising from the United States and India

Authors: Niaz Ahmed
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Universal-Publishers

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This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a high
A Cross-cultural Content Analysis of Print Advertisements Between Portugal and the U.S.
Language: en
Pages: 126

A Cross-cultural Content Analysis of Print Advertisements Between Portugal and the U.S.

Authors: Nair Cristina da Silva Taveira
Categories:
Type: BOOK - Published: 1997 - Publisher:

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Advertising and Chinese Society
Language: en
Pages: 324

Advertising and Chinese Society

Authors: Hong Cheng
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher: Copenhagen Business School Press DK

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This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market.
Global and Multinational Advertising
Language: en
Pages: 311

Global and Multinational Advertising

Authors: Basil G. Englis
Categories: Business & Economics
Type: BOOK - Published: 2013-11-19 - Publisher: Psychology Press

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Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awaren