A Branded World

A Branded World
Author: Michael Levine
Publisher: John Wiley & Sons
Total Pages: 280
Release: 2003-04-07
Genre: Business & Economics
ISBN: 9780471263661


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Table of contents


A Branded World -The Importance of Public Relations Over Advertising in Brand Building
Language: en
Pages: 11
Authors: Romina Müller
Categories: Business & Economics
Type: BOOK - Published: 2011-07-13 - Publisher: GRIN Verlag

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Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Lindenwood University (-), language:
A Branded World
Language: en
Pages: 274
Authors: Michael Levine
Categories: Business & Economics
Type: BOOK - Published: 2003-04-07 - Publisher: John Wiley & Sons

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The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World, renowned celebrity publicist and bestsellin
The Fall of Advertising and the Rise of PR
Language: en
Pages: 322
Authors: Al Ries
Categories: Business & Economics
Type: BOOK - Published: 2009-03-17 - Publisher: Harper Collins

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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publ
Content Marketing for PR
Language: en
Pages: 384
Authors: Trevor Young
Categories: Business & Economics
Type: BOOK - Published: 2019-09-16 - Publisher: Digital Citizen

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Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We li
Connective Branding
Language: en
Pages: 380
Authors: Claudia Fisher
Categories: Business & Economics
Type: BOOK - Published: 2010-04-01 - Publisher: John Wiley & Sons

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This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The res