Young Consumer Behaviour
Language: en
Pages: 666

Young Consumer Behaviour

Authors: Ayantunji Gbadamosi
Categories: Business & Economics
Type: BOOK - Published: 2017-11-22 - Publisher: Routledge

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Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if
Consumer Psychology
Language: en
Pages: 361

Consumer Psychology

Authors: Brian M. Young
Categories: Psychology
Type: BOOK - Published: 2018-07-04 - Publisher: Springer

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This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed
Consumer Behavior in Digital Age
Language: en
Pages: 145

Consumer Behavior in Digital Age

Authors:
Categories: Business & Economics
Type: BOOK - Published: 2019-07-01 - Publisher: Idea Publishing

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This book covers fundamentals as well as the core schema of digital technologies and consumer behavior. While reading the book, the reader can connect from the
Understanding Children as Consumers
Language: en
Pages: 332

Understanding Children as Consumers

Authors: David Marshall
Categories: Business & Economics
Type: BOOK - Published: 2010-04-19 - Publisher: SAGE

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What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluat
On Becoming a Consumer
Language: en
Pages: 430

On Becoming a Consumer

Authors: James U. McNeal
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Routledge

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'On Becoming a Consumer' is an easy-to-read theoretical discussion of the development of consumer behaviour patterns from age zero to 100 months - the time peri